Sweden Invented ‘Flight Shaming’. Now It Is Begging Airlines to Return

The country that invented “flight shaming”, a concept championed by climate activist Greta Thunberg, has scrapped its air tax in a bid to boost its ailing economy.

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As of July 1, Sweden has dropped the levy of 76–517 krona (£5.50–£37.40) per passenger per flight, an eco measure introduced by the centre-left government in 2018.

The U-turn will be seen as a disaster by environmentalists, and it exposes a tension at the core of the aviation versus climate debate. When jumbo jets disappear emissions drop, but other things begin to dwindle too: regional growth, connectivity and – it appears in Sweden – public support for eco concerns.

The Emptying of Swedish Skies

Sweden introduced its air tax in the same year that a 15-year-old Greta Thunberg organised her first solo climate protest outside Swedish Parliament.

In a short period of time the “flight shaming” (“flygskam”) movement took hold. A survey in 2019 showed that nearly a quarter of Swedes were abstaining from flying in a bid to reduce their climate footprint, up from 17 per cent the year before.

Beege Welborn

All to appease that vile little scowl monkey.

Deserve getting what you ask for, you frickin' dolts.

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